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UpSkill - Logo design cover

Who is UpSkill

UpSkill is an academy that provides workshops and courses. They help contractors, governments and NPOs to develop the skills of unskilled people and want to build a brand that is remembered for its credibility and helping companies to grow.

Required solutions

  • Brand Identity
  • Presenting

    Once up on a U

    Round 1 | Draft 1

    UpSkill - Monochrome dark vertical logo design - Draft 1.1
    UpSkill - Monochrome light vertical logo design - Draft 1.1

    The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.

    UpSkill - logo design cover mockup - Draft 1.1
    UpSkill - logo design monochrome mockup - Draft 1.1

    The thought process

    The logo features a wordmark with an up arrow in the U that can also stand alone as a logo mark. The typography showcases a custom-designed slab serif typeface to complement the construction theme.

    Also works in one colour

    This version of the logo is called a monochrome and illustrates that the logo is able to function in just one colour. This gives the logo the flexibility to work on just about any application.

    2. Typography

    After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.

    Alfa Slab One

    Primary Typeface


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    About the typeface


    Alfa Slab One is a contemporary take on the Six-lines Pica Egyptian created by Robert Thorne for the Thorowgood Foundry in 1921. Although initially based on that model, Alfa Slab One was designed with an extreme stem weight, big serifs, more stem contrast and gradual terminals with a single serif. All these attributes give Alfa Slab One a contemporary look with extreme black density.

    Designer: JM Solé

    Lato

    Secondary Typeface


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    About the typeface


    The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer,” says Łukasz.

    Designer: Łukasz Dziedzic

    3. Colour Palette

    Now that the logo has some body, we can add life and personality to it with a dash of colour.

    Pastel Insignia White


    Light

    Blue Charcoal


    Dark

    Carrot Curl


    Primary

    Effervescent Blue


    Secondary

    Pedestrian Green


    Tertiary

    UpSkill - colour dark vertical logo design - Draft 1.1
    UpSkill - colour light vertical logo design - Draft 1.1
    UpSkill - logo design colour mockup 1
    UpSkill - logo design colour mockup 2