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Dot Flow - Logo design cover

Who is Dot Flow

DotFlow is an IT Company that specialises in data engineering (migration), business intelligence, and data science. They help startups and enterprises to improve and automate business processes and want to build a brand that is remembered for optimization, efficiency and reliability.

Required solutions

  • Brand Identity
  • Presenting

    Moving Around

    Round 2

    Dot Flow - Monochrome dark vertical logo design - Draft 2.1
    Dot Flow - Monochrome light vertical logo design - Draft 2.1

    The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.

    Dot Flow - Monochrome dark horizontal logo design - Draft 2.1
    Dot Flow - Monochrome light horizontal logo design - Draft 2.1

    The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.

    Dot Flow - logo design cover mockup - Draft 2.1
    Dot Flow - logo design monochrome mockup - Draft 2.1

    The thought process

    The logo features a circular dot that's moving forward to represent the flow of data. In the negative space of the moving tails is the letter F which represents the flow. The circular dot with its flowing tails also looks like a letter D that represents the word Dot.

    Also works in one colour

    This version of the logo is called a monochrome and illustrates that the logo is able to function in just one colour. This gives the logo the flexibility to work on just about any application.

    2. Typography

    After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.

    Dosis Extra Bold

    Primary Typeface


    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    a b c d e f g h i j k l m n o p q r s t u v w x y z
    0 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) _ + - = [ { } ] \ | ; : ' , . < > / ?

    About the typeface


    Dosis is a rounded sans-serif type family. It started with the Extra Light style, useful only at size 36pt or upm and the Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.

    Designer: Pablo Impallari

    Dosis Regular

    Secondary Typeface


    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    a b c d e f g h i j k l m n o p q r s t u v w x y z
    0 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) _ + - = [ { } ] \ | ; : ' , . < > / ?

    About the typeface


    Dosis is a rounded sans-serif type family. It started with the Extra Light style, useful only at size 36pt or upm and the Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.

    Designer: Pablo Impallari

    3. Colour Palette

    Now that the logo has some body, we can add life and personality to it with a dash of colour.

    Coastal Breeze


    Light

    Squid Ink Powder


    Dark

    Primal Blue


    Primary

    Tilla Kari Mosque


    Secondary

    Byzantine


    Tertiary

    Dot Flow - colour dark vertical logo design - Draft 2.1
    Dot Flow - colour light vertical logo design - Draft 2.1
    Dot Flow - colour dark horizontal logo design - Draft 2.1
    Dot Flow - colour light horizontal logo design - Draft 2.1
    Dot Flow - logo design colour mockup 1
    Dot Flow - logo design colour mockup 2