Fletch - Logo
HomeLogo DesignContact Us
BriefingMonochromeTypographyColour PaletteColour
Anzeda - Logo design cover

Who is Anzeda

Anzeda Academy is a medical academy that provides basic-, advanced-, and prediatric life support training as well as neonatal resuscitation training. They help medical personnel, doctors, paramedics, schools, police, corporates and new moms to think on their feet in a medical emergency and want to build a brand that is remembered for creating life savers, confidence and knowledge.

Required solutions

  • Brand Identity
  • Brand Awareness
  • Presenting

    Artbeat

    Round 1 | Draft 1

    Anzeda - Monochrome dark vertical logo design - Draft 1.1
    Anzeda - Monochrome light vertical logo design - Draft 1.1

    The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.

    Anzeda - Monochrome dark horizontal logo design - Draft 1.1
    Anzeda - Monochrome light horizontal logo design - Draft 1.1

    The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.

    Anzeda - logo design cover mockup - Draft 1.1
    Anzeda - logo design monochrome mockup - Draft 1.1

    The thought process

    This logo is designed to showcase a lettermark with the letter A formed with the negative space of an EKG heartbeat. The logo is surrounded by an olive wreath, reminiscent of ancient greek culture that formed modern-day education and medicine.

    Also works in one colour

    This version of the logo is called a monochrome and illustrates that the logo is able to function in just one colour. This gives the logo the flexibility to work on just about any application.

    2. Typography

    After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.

    Cinzel Bold

    Primary Typeface


    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    a b c d e f g h i j k l m n o p q r s t u v w x y z
    0 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) _ + - = [ { } ] \ | ; : ' , . < > / ?

    About the typeface


    Cinzel is a typeface inspired in first century roman inscriptions, and based on classical proportions. However it’s not a simple revivalism, while it conveys all the ancient history of the latin alphabet it also merges a contemporary feel onto it.

    Designer: Natanael Gama

    Montserrat Regular

    Secondary Typeface


    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    a b c d e f g h i j k l m n o p q r s t u v w x y z
    0 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) _ + - = [ { } ] \ | ; : ' , . < > / ?

    About the typeface


    The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful.

    Designer: Julieta Ulanovsky

    3. Colour Palette

    Now that the logo has some body, we can add life and personality to it with a dash of colour.

    Milky Way


    Light

    Maastricht Blue


    Dark

    Super Rare Jade


    Primary

    Bright Cerulean


    Secondary

    Cloisonne Blue


    Tertiary

    Anzeda - colour dark vertical logo design - Draft 1.1
    Anzeda - colour light vertical logo design - Draft 1.1
    Anzeda - colour dark horizontal logo design - Draft 1.1
    Anzeda - colour light horizontal logo design - Draft 1.1
    Anzeda - logo design colour mockup 1
    Anzeda - logo design colour mockup 2