01 - Discover
A Clear Target Is Easier to Hit
Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.
Powered by the UK Design Council’s Double Diamond process, our logo design process moves systematically from strategic diagnosis to precise execution.
A clear logo design process helps you decide with confidence, move with purpose, and launch with pride. Structure turns ideas into lasting marks.
Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.
Next, the logo designer researches the best shapes, colours and fonts to use for your company logo. After this the logo designer draws a bunch of ideas and separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. When options are ready, the logo designer presents the drafts on a video call so you can choose the story that fits.
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
Contact us Today To
The best way to get things done is simply to begin. Reach out to us at Fletch in Pretoria, South Africa today.
