BUILD YOUR BRAND

Logo design and Brand Identity

Make Your Mark in Their Memory

Every entrepreneur needs a memorable and professional logo. A unique mark to help their ideal customer identify and recall their brand.

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Your logo is a symbol of a solution for your customer's problem.

Identifying the Problem

Brand Identity Crisis

Embarking on a branding journey without the expertise of a logo design firm can lead to unforeseen challenges. Here are some common pitfalls that many entrepreneurs face without the magic touch of a professional logo design company:

Legitimate Brand Impression: Being perceived as a legitimate brand is crucial. Without a logo design firm, brands risk appearing like scam artists and untrustworthy.

Lack of Brand Consistency: Without a cohesive business company logo design, brands often struggle to maintain a consistent image, leading to confusion among potential clients.

Missed First Impressions: A poorly designed logo can deter potential clients at first glance, undermining the brand's credibility.

Ineffective Brand Messaging: Without a company emblem design, brands might fail to convey their core values and mission, leading to a disconnect with the target audience.

Time and Resource Drain: Entrepreneurs often waste precious time and resources trying to design a logo without professional guidance.

Lack of Adaptability: Without a versatile logo, brands find it challenging to adapt to different platforms, from a website design to billboards.

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WHAT'S THE SOLUTION?

Your Logo Design Company

We know the feeling

The feelings of inconsistency, missed opportunities, and the overwhelming task of trying to get it right can be daunting. But with Fletch, your trusted company logo designer, you're not alone. We've conquered these hurdles and are here to guide you with proven solutions.

Over the past ten years, we crafted and refined a 5-Step logo design process that will produce a professional company logo design. A brand identity that is:

Identifiable and Memorable:

Stay in your audience's memory with a logo design that they can identify and remember with ease.

Adaptable Designs:

Receive your logos in multiple layouts and colour variations to shine across multiple mediums.

Professional Logo Design:

Benefit from logo designs that elevates your brand to look professional and legitimate.

Time-Saving Processes:

Leverage our expertise to get your logo right the first time, saving you time and resources.

Multiple File Formats:

Use your logo across different platforms and mediums with the format that fits the application.

Brand Style Guide:

Ensure your brand speaks with one unified voice across all platforms.

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WHAT IS THE PROCESS?

the Logo design process

Only dead Fish

Go with the Flow

Our 5-step logo design process was carefully crafted and refined over 10 years

to consistently produce quality logo designs.

Computer screen with logo design discovery

STEP 1

Discovery

A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.

Computer screen of multiple company logo designs

STEP 2

Planning

Next, the logo designer researches the best shapes, colours and fonts to use for your company logo. After this the logo designer draws a bunch of ideas and separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.

Computer screen of a finished logo design

STEP 3

Design

The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.

Computer screen with a business logo design presentation

STEP 4

Present

When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.

Computer screen sharing logo design files

STEP 5

Deliver

Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.

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WHAT ARE THE RESULTS?

Logo Design Portfolio

A Good Process

Produces Good Results

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SEE FULL PORTFOLIO
I HAVE SOME QUESTIONS

Logo Design FAQ's

Knowledge Starts with Questions

How long does it take to design a logo?

Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.

How many options do I get?

In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.

What if I don't like any of the options?

In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.

In which formats do I get my logo design?

The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.

Where are you based?

Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.

HOW MUCH DOES IT COST?
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Logo Design Pricing

Don't Think of Cost,

Think of Value

Which of these logo design packages best suits your budget and the goals for your brand?

Tall building - Executive Identity Package

Executive

LOGO DESIGN

Everything in the Business Package

Pattern Design

.co.za Domain registration (Renewable after 12 months)

12 month's email hosting (Renewable @ R800/year)

5 Page Company Profile

ZAR
DOLLAR

R 10 000

R 8000

$350

$300

MOST POPULAR

Tall building - Business Identity Package

Business

LOGO DESIGN

Everything in the Economy Package

Letterhead design

Email Signature Design

Business Card Design

Social Media Icon

ZAR
DOLLAR

R 5000

R 4000

$250

$190

Tall building - Economy Identity Package

Economy

LOGO DESIGN

Scalable vector logo

Style Guide

Vector and Transparent versions

3 Initial options

3 Rounds for refinements

ZAR
DOLLAR

R 4000

R 3000

$190

$140

Build a stronger brand IDentity

Add-ons

Branding Stationery Design

Every business owner needs a professional design on their Letterhead, Business Cards and Email Signatures. We can equip you with these assets from the beginning.

R 400

up to 3 names

PLEASE NOTE: Printing is not included in these prices, but we can print and deliver your business cards to your doorstep. The costs will depend on the number of different business cards for each name and other finishing touches. The brand strategist will discuss these details with you.

Professional Email-Address

Are you using a Gmail, Hotmail or a Yahoo email address for your business? We can help you to change that into your own professional email address.

.co.za Domain Registration

3 Email Accounts

1.5 GB Space

R 800

per year

Additional Accounts may be added for R100 per account, per year. Additional Storage may be added to an account for R300 per year.

Company Profile Design

Do you want to give your prospects a company profile that summarizes how you can help them? We can help you to make that happen.

Executive Profile

R 6000

up to 15 pages

Business Profile

R 4000

up to 10 pages

Economy Profile

R 2000

up to 5 pages

You can add additional pages to any package

for R 400 per page.

3D Logo Design

Do you want to take your logo to the next dimension? Let's add some depth to your logo by designing a 3D version.

R 1500

1 renders

You can add additional renders for R 150 per render.

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REVIEWS & Testimonials

A Satisfied Customer is the

Best Business Strategy of All

Timbercrafts

We have been dealing with "Fletch" Branding Specialists for a few years and the experience has always been above our expectations. Fletch has always been presenting us products that feels FRESH and brings lots of excitement around our brands. We will continue to use them to build our BRANDS in the future ahead of us. We wouldn't have been able to do it without them. Big thanx to FLETCH team :-)

Ryno Botha

TechSurve

I started a company and urgently needed to get a logo design out in order to proceed with what I needed to do. Ricus helped me throughout the whole process constant updates and feedback. My designs were not straight forward and captured in my head and Ricus gave me exactly what I wanted. I am so confident in my brand because of the professional help. Thank you so much and the work with you continues . 10/ 10

Claudine Els

The Nightingale Restaurant

Goes the extra mile with doing research on the brand they are working on before getting started with the designs. Professional designs. Can highly recommend them.

Monique Cromhout

Willside

It was a pleasure to work with Ricus. Throughout the process, he strove to understand what I wanted to convey with the branding of my logo and he eventually delivered exceptional results.

Thato Nkwe

Steve Venter Financial Services

Very professional, and knowledgeable about different branding strategies. We are extremely satisfied with our new business brand.

Elzette Venter

Magudeka Omhle Projects

I would to thank Fletch (Ricus) for the wonderful work they have done in assisting me with my brand development. Everything was so professional.

Siphesihle Mankahla

Male mannequin standing at a window without a logo design

The absense of a Logo Design

The Risks of Invisibility

Without a company logo design, your brand is wearing a cloak of invisibility. No matter how good your products, services or marketing material like your website are. If your customers can't identify or recognize your brand, they will forget about you and go to someone else.

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The Future with a Logo Design

The Rewards of Memorability

A memorable and professional business logo design positions your brand to build a strong reputation. When you have a logo design that is easy to identify and remember, you make it easier for your ideal customer to buy from you. Let your target audience return to your brand by making your mark in their memory.

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Some of our Customers

COntact us Today

Let's Make it Happen

The best way to get things done is simply to begin. Reach out to us at Fletch today, and together, we can Transform your Dream into your Destiny.


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