Every entrepreneur needs a memorable and professional logo. A unique mark to help their ideal customer identify and recall their brand. Your logo is a symbol of an idea that solves your customer's problem.Get your Logo
Without a distinctive logo, your brand is hidden. There's no way for your target audience to identify your brand. If they can't identify or remember you, they won't buy from you. And when your brand improves the lives of your audience, it deserves to be remembered.
To feel invisible and forgotten is dreadful. So, over the past ten years, we crafted and refined a working logo design process. A roadmap to have your very own professional logo that is:
A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we propose what it will cost to get there.
Next, we draw a mind map, compile a mood board and sketch a few ideas. This process helps to separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.
When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
The logo features a wordmark with an up arrow in the U that can also stand alone as a logo mark. The typography showcases a custom-designed slab serif typeface to complement the construction theme.See the case study
The logo features a circular dot that's moving forward to represent the flow of data. In the negative space of the moving tails is the letter F which represents the flow. The circular dot with its flowing tails also looks like a letter D that represents the word Dot.See the case study
This logo is designed to showcase a lettermark with the letter A formed with the negative space of an EKG heartbeat. The logo is surrounded by an olive wreath, reminiscent of ancient greek culture that formed modern-day education and medicine.See the case study
The logo consists of 2 basic geometric shapes, a start and a cross. The star symbolises the sky and the cross symbolises the medical aspect of the brand. The logo is symmetrical in nature and yet different.See the case study
How long does it take to design a logo?
Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.Close
How many options do I get?
In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.Close
What if I don't like any of the options?
In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.Close
In which formats do I get the logo?
The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.Close
Where are you based?
Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.Close
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Professionalism, Quality, Responsiveness, Value The Blue Sphynx team is superb and such a pleasure to work with! Ricus guided us throughout our design journey and understood our vision. The talent and professionalism are above expectation. Thank you so much!
Blue Sphynx, you guys are amazing. Excellent design work, with professional quality. Your logos are top-notch. This company is by far the most professional of design companies I have come across recently. Well done! Keep the good work up
Ricus and his team are always a pleasure to work with. Service and quality at their best. I will definitely recommend Blue Sphynx for your web hosting, website, logo design to name a few. Always on hand to help sort out any issues!!! Keep up the awesome work:-)
Without a logo, your brand is wearing a cloak of invisibility. No matter how good your products or services are. If your customers can't identify or recognise your brand, they will forget about you and go to someone else.Get your Logo