Make your mark in their memory
Every entrepreneur needs a memorable and professional logo. A unique mark to help their ideal customer identify and recall their brand. Your logo is a symbol of an idea that solves your customer's problem.
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Brand identity
crisis
Without a distinctive logo, your brand is hidden. There's no way for your target audience to identify your brand. If they can't identify or remember you, they won't buy from you. And when your brand improves the lives of your audience, it deserves to be remembered.
We know the feeling
To feel invisible and forgotten is dreadful. So, over the past ten years, we crafted and refined a working logo design process. A roadmap to have your very own professional logo that is:
Get your Logo
Discovery
Step 1
A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we propose what it will cost to get there.
Planning
Step 2
Next, we draw a mind map, compile a mood board and sketch a few ideas. This process helps to separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
Design
Step 3
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.
Present
Step 4
When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.
Delivery
Step 5
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
Some logo designs
Shearwater
This logo is designed according to the proportions of an A4 paper and features a Shearwater bird in the negative space. The idea of movement is strongly emphasized and doubles as lines of text.
See the case study
DuPre Consortium
The logo only has a single shape of a D but in the negative space features a P. Both letters have a serif attached to them to add a formal and sophisticated look. With the P that is enclosed, it provides the feeling of protection and security which is important for the brand's audience. The typefaces were specifically chosen because they mimic the shape of the serifs in the logo mark.
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The Ice cream Shop
The logo has a polar bear in the negative space of the circle, eating ice cream. The cartoony bear wears sunglasses to add a summer atmosphere. The typeface adds a young and hip vibe to go with the character of the bear.
See the case study
LUX Sports
The logo features the circles and half circles found on the court and two fast-moving balls represent the movement of the two teams over the court as they pass the circles and half circles. The typeface is slanted to add a sense of movement but also bold to symbolize strength.
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Magudeka Omhle Projects
The logo has a checkmark that forms an "M" and is featured within a circle that represents perfection and completion. The typeface was chosen with round edges to compliment the circular shapes in the logo adding a friendlier atmosphere to emphasize ease.
See the case studyKnowledge starts with questions
How long does it take to design a logo?
Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.
CloseHow many options do I get?
In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.
CloseWhat if I don't like any of the options?
In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.
CloseIn which formats do I get the logo?
The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.
CloseWhere are you based?
Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.
CloseOur pricing structure
Each of our packages includes a FREE Discovery session
Executive Identity
Business Identity
Economy Identity
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Business Card Design
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What our clients are saying
The risks of invisibility
Without a logo, your brand is wearing a cloak of invisibility. No matter how good your products or services are. If your customers can't identify or recognise your brand, they will forget about you and go to someone else.
Get your LogoThe rewards of memorability
A memorable and professional logo positions your brand to build a strong reputation. When you have a logo that is easy to identify and remember, you make it easier for your ideal customer to buy from you. Build an audience that returns to your brand by making your mark in their memory.
Get your Logo