CB Advisory
CB Advisory is a newly established HR services brand, born from a passion for people and effective problem-solving.
We create memorable, handmade logos that help your ideal customers identify and remember your brand.
A unique logo design helps your ideal customer identify, remember and recommend your brand. It is a symbol of the solution your customer needs.
Selected logo design work
CB Advisory is a newly established HR services brand, born from a passion for people and effective problem-solving.
DiDi Gelato was established as a new brand, a venture born from a passion for exquisite taste and a heartwarming personal mission.
Ithrive was established as a high-end wellness lifestyle brand, dedicated to guiding individuals towards optimal health.
A great logo design tells your customer, "You've found the right place." But that's just one benefit. You also get the following benefits when we design your logo:
If it's easy to draw, it's easy to remember. A simplified logo design helps your customers identify, recognise, and recommend your brand quickly and easily.
Your logo design is handcrafted by humans, for humans, by using psychology and neuroscience. This helps your customers connect with your brand on a deeper level.
Your logo design adapts to its surroundings, whether it's size, colour, or layout. So your brand looks great everywhere it appears.
Your logo is designed with your brand's vision and your suppliers' technical requirements in mind. Whether you're sending files to a printer or a web developer, they'll have every format and guideline they need to keep your brand consistent.
Your logo design is protected from hard drive crashes, viruses, theft, and more. With secure online storage, you can access your logo at any time, from anywhere.
Our Double Diamond Logo Design Process
Our 4-step Double Diamond logo design process of Discover, Define, Develop, and Deliver was carefully crafted and refined over 10 years to consistently produce quality logo designs.
Uncover your brand vision together, then align on goals before design begins.
Research shapes, colours, and fonts, then sketch ideas until the direction is clear.
Refine the strongest concepts with colour and type, then review drafts until the form is perfect.
Exported files and a style guide, ready to use everywhere.
Frequently Asked Questions about Logo Design
The first three logo options take about 5 to 10 working days. Once payment is received, the logo designer is booked and starts with the second phase.
You get three equally viable logo design options in the first round, followed by two additional rounds of refinements to perfect your chosen concept. This structured approach, refined over 10 years, ensures that your brand vision is accurately captured. Currently, our efficiency average is two rounds, with the majority of our clients approving their final professional logo design within the first or second set of drafts.
We revisit your brand brief and refine the direction at no extra cost if the initial concepts miss the mark. Our strategic discovery phase is designed to prevent this by establishing a clear creative direction before the first draft is even drawn. This 10-year refined process helps our logo designers serving Chicago businesses across United States get most clients to a final logo within the first or second round. From Willis Tower or Millennium Park and around, we keep refining until the direction feels right.
You receive scalable vector PDF, high-resolution transparent PNG, and social-media-ready JPG files. The logo designer delivers these as a comprehensive kit of industry-standard formats. The master vector files ensure your branding remains crisp and professional at any scale, from business cards to large-format billboards. We include 1920x1080 PNGs with transparent backgrounds for web use and 500x500 JPG presets for social profiles. If you require specific formats like SVG or EPS for professional printing, our team will provide those at no extra cost.
Fletch is a professional design agency serving Lincoln Park, Chicago, and United States, as well as international clients. Whether you are close to Willis Tower or Millennium Park, our logo designers work with you through a digital-first workflow via Zoom, WhatsApp, and email. Our entire creative team provides professional services in both English and Afrikaans.
Yes, you retain 100% ownership and full intellectual property (IP) rights to your final approved logo and all its variations. Upon final payment, we transfer the complete usage rights for all master files and brand assets to you. To ensure total legal protection, we recommend registering your new brand as a formal trademark with the CIPC in South Africa. Fletch can facilitate this transition and introduce you to the necessary legal processes to secure your brand's future.
Yes, Fletch keeps a secure, long-term digital archive of your logo design and brand assets. We store your master files on redundant, encrypted cloud infrastructure to protect your investment against data loss, hardware failure, or accidental deletion. If you ever lose your local copies, our logo designers serving Lincoln Park and Chicago can reshare your secure download link at any time, ensuring your business continuity and brand consistency remain intact.
5 Star Logo Design Reviews
I've had the pleasure of working closely with Ricus and Fletch on a rebrand project. An exceptional brand identity designer who collaborated with my team and me to deliver a fresh logo design that the client is super confident of as a symbol that makes their firm stand out in the industry. I am happy to recommend his design services.
I am absolutely thrilled with the rebrand of my business! Ricus got the core of my vision and brought it to life. His attention to detail, well-thought-out designs, and professional advice are impeccable. We used the new brand at an exhibition and people gave us great compliments. His professionalism and helpfulness are hard to find.
Fletch completely transformed our brand with a full refresh and new corporate identity. Their team is incredibly professional, helpful, and simply brilliant at what they do. Our business now looks fresh, polished, and ready for the next 20 years. We couldn't be happier with the results! Highly recommended!!!
The best brand developers in South Africa. 5 stars is an under rate this company offers a standard of quality, professionalism, plus the output is outmatched. Thank you Fletch Branding
I would to thank Fletch (Ricus) for the wonderful work they have done in assisting me with my brand development. Everything was so professional.
It was a pleasure to work with Ricus. Throughout the process, he strove to understand what I wanted to convey with the branding of my logo, and he delivered exceptional results.
I started a company and urgently needed to get a logo design out in order to proceed with what I needed to do. Ricus helped me throughout the whole process with constant updates and feedback. I am so confident in my brand because of the professional help and endless help provided by them. Thank you so much, and the work with you continues.
Displaying 7 5-star reviews
Contact us Today To
The best way to get things done is simply to begin. Reach out to us at Fletch in Chicago, United States today.
