Welcome to the Fletch insights hub. Running a small or medium-sized enterprise (SME) in South Africa comes with a unique set of challenges and incredible opportunities. Standing out in a competitive market requires more than just a great product; it demands a strategic brand, a professional digital presence, and a clear marketing message.
Ecommerce made easy
The Fletch Guide to
Small Business Growth in South Africa
To succeed, you need a plan. This guide is your foundation, covering the essential pillars every South African SME needs to master to build a sustainable, profitable, and memorable brand.
South African Business Growth
Frequently Asked Questions
What is the very first step in branding my new business?
The first step is not designing a logo. The first step is strategy. You need to clearly define your "why" (your mission), "who" (your target audience), and "how" (your unique value proposition). A professional designer will walk you through this discovery process before starting on any visuals.
How much should a small business in South Africa budget for a website?
This varies, but think of it as an investment, not a cost. A cheap R2,000 website will likely cost you more in lost business and credibility. A professional, custom-built website is a powerful asset that will pay for itself many times over.
Do I really need marketing if my business relies on word-of-mouth?
Word-of-mouth is the best marketing there is, but it's passive and hard to scale. Strategic marketing allows you to proactively reach new customers, enter new markets, and build a predictable pipeline of leads, giving you control over your business's growth.