Option
5
Round
3
About the Brand
Isikhumba Manufacturing is passionate about helping businesses to be recognised. Their process ensures that their clients get what they are after by offering passion, dedication, sending suggestions to make informed decisions, creating a mockup, and quality control, making it simple and easy to experience. They provide loyalty, recognition, part of something bigger, and pride by specializing in corporate gifts, branded promotional gifts, and clothing.
The Target Audience
Isikhumba Manufacturing wants to work with small business owners and the trades industry for branded clothing for their teams, event coordinators and event planners, and people that do what they do. They are usually female in their 30–60 age group from the middle to upper income class. What makes them approach a promotional gifts and corporate gifts provider is the need for decent branded clothing for their teams as seasons change (especially PPE workwear), an upcoming event requiring a gift to remember them by, and the desire to thank clients for their loyalty and support.
tHE gOAL
Isikhumba Manufacturing is in the process of refreshing its brand. They need a logo that will solve the challenge of being recognised and representing the face of the business. Their customers should describe them as good quality branding, friendly, reliable, fast turnaround, and feel a sense of excitement, trust, and positive surprise. The logo will be visible on the website, email signature, WhatsApp, apparel, promotional gifts, presentations, signage, branding stationery, social media, and vehicle branding. The name comes from “Isikhumba,” which means hides or skins in Zulu, inspired by leather corporate gifts. As for their slogan, they have a slogan which is “Just a little bit different.”
The Old Logo
The previous logo might have been iconic and practical for the existing technology of the time when it was originally designed. However, today the logo looks outdated and has several challenges for modern technology. The small details in the logo, like the serifs, spots, and the giraffe's facial features, make embroidery challenging. Additionally, the large amount of detail makes the logo difficult to remember. The Pty Ltd and the slogan are not necessary to include in the logo. Apart from these technical challenges, the main challenge with the previous logo is that the giraffe has no character or expression.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a stylized giraffe symbol. The giraffe is drawn with an outline and spots that slightly go outside the lines. The outline curves were drawn from a group of circles. Each circle is 1.618 (golden ratio) bigger or smaller than the other. The spots started off as ovals, also in the golden ratio, but slightly tweaked to look more like giraffe spots.
Typography
The handwritten primary font and the clean secondary font create a wonderful balance. This pairing feels both personal and professional. It's a great fit for a brand that wants to appear friendly but also competent and trustworthy.
Primary Typeface
Just Another Hand
About the Font
This typeface has a friendly, handwritten style that feels personal and approachable. It creates an organic and informal impression, making the brand feel more human. Its unique character makes it an effective and eye-catching choice for headings.
Secondary Typeface
PT Sans Regular
About the Font
This typeface has a friendly, handwritten style that feels personal and approachable. It creates an organic and informal impression, making the brand feel more human. Its unique character makes it an effective and eye-catching choice for headings.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette is an excellent choice. It pairs a burst of energetic orange with deep, natural tones of teal and green, creating a feeling of dynamic growth. The professional and stable foundation of the neutral colours makes this palette very versatile for a brand that wants to appear trustworthy, modern, and energetic.
Primary Colour
Energetic Orange
This shade of orange evokes feelings of energy, warmth, and creativity. It is an attention-grabbing colour that suggests enthusiasm and confidence. Using this colour can help a brand feel exciting, friendly, and approachable.
Secondary Colour
Deep Teal
Deep teal communicates sophistication, balance, and clarity. It combines the calming properties of blue with the renewing qualities of green. This colour can create a powerful sense of trust and professionalism for the brand.
Tertiary Colour
Summer Green
This green is strongly associated with nature, growth, and harmony. It evokes feelings of peace, health, and stability. This colour can make a brand appear grounded, eco-friendly, and reliable.
Light Colour
Almond Cream
A light, off-white colour like this suggests simplicity, warmth, and comfort. It creates a clean and calm background that allows other colours to stand out. It helps to convey a sense of elegance and minimalism for the brand.
Dark Colour
Charcoal Blue
Dark charcoal blue communicates strength, stability, and professionalism. It is a timeless and sophisticated colour that grounds the entire palette. This creates a sense of authority and reliability for the brand image.
Text Colour
Slate Gray
Slate gray is a neutral and balanced colour that conveys sophistication and practicality. It is a very dependable colour for text as it is easy to read. It communicates a sense of calm and modern composure.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
